sep 30, 2011
The Web Agency was aanwezig op 22 September in de Event Lounge te Brussel voor het Learn With Google Seminar 2011. Het Google seminar waar vooral adwords werd besproken en de implementaties hiervan naar klanten toe voor professioneel gebruik. De excellente spreker David Booth gaf het beste van zichzelf gedurende de volledige dag en alles was tot in de puntjes verzorgd. Good job Google !
De agendapunten :
Coffee, sign-in @ The Event Lounge, Brussels Google Opening Remarks AdWords and Online Advertising How did it all start and where are we now? Why online advertising is different How Google AdWords works – the auction The AdWords networks and their reach Overview of the AdWords Account The AdWords structure & hierarchy Account, Campaign & Ad Group walk through / demo Break AdWords Ads Ad formats and where they’re eligible to run Ad policies & guidelines Tips for writing great ads Keywords Keyword match types Negative keywords Keyword research and the Keyword Tool Best practices for organizing keywords in Ad Groups Lunch @Event Lounge
Making Your Campaigns Better Than The Competition
Advanced bidding methods
Ad Extensions
Audiences & Remarketing
Tips for improving Quality Score
Performance Tracking & Measurement
Conversion Tracking
Using Google Analytics with AdWords
End
*** Topics for AdWords agencies and Google Engage members ***
Agency Topics
Using the MCC effectively
Selling AdWords to your clients
Maintaining & growing client relationships
The Google Certification Program
Overview & Benefits
Qualification types
Preparing for the exams
End
Kortom een zeer leerrijke dag met veel tips en tricks die voor onze klanten van toepassing kunnen zijn !
